Anat Baron

Anat Baron is a former CEO who scaled Mike's Hard Lemonade into a $200 million category-defining brand in just three years. She brings decades of operator experience across consumer brands, technology, hospitality, and entertainment, now applied to helping leadership teams make high-stakes decisions about AI, automation, and the future of work.

Anat is the creator of The Human + AI Equation, a decision framework that helps organizations determine what work must remain human-led, what can be AI-augmented, and what should be automated as jobs, roles, and workflows are redesigned.

Her perspective is anchored in cross-industry leadership, from her years as a Hollywood producer and executive to her work with global hotel brands such as Four Seasons and Radisson. This is reinforced by her current role as a tech founder at StashWall, where she brings a practitioner’s perspective to how organizations adopt and govern new technologies.

Anat delivers keynotes to leadership teams at Fortune 500 companies and major associations, translating complex consumer and technological shifts into decisions leaders can actually act on. Her background as a producer and documentary filmmaker sharpens her ability to turn operational realities into clear narratives, ensuring ideas do not just resonate in the room but drive follow-through after the event. She also directed the award-winning documentary Beer Wars, which examined the dynamics of competition, innovation, and brand building in a complex global market.